Working in-house in the Corporate Communications team, I supported the introduction and momentum of new products such as the iPhone, HomePod, and Apple Watch. My contributions were instrumental in driving the company’s diversification efforts, particularly in engaging with talent across the lifestyle and influencer space. I was involved in numerous activations that ensured these hero products remained at the forefront of culturally relevant conversations and media accounts.

I facilitated the education and content creation processes for multinational and emerging content creators and influencers, helping them authentically connect with Apple’s products. Additionally, I negotiated positive coverage in national news outlets, further solidifying Apple’s presence in the market. My work at Apple demonstrates my ability to execute high-impact PR and marketing strategies that resonate across diverse audiences and media platforms.

*Please note that I was not involved in the creative of the images below. These images serve as visual representations of some of the projects I was involved with from a PR and product marketing perspective.